CCRA Announces Strategic Partnership with Rich Media Exchange Providing Digital Media Access to Members
(CENTENNIAL, CO – January 16, 2018) – CCRA and Rich Media Exchange announced their joint partnership, designed to provide digital media resources and services to CCRA’s membership network, including their top network of TRUESites users.
The agreement centers around RME’s unique digital asset management (DAM), capability that enables CCRA to host their own internal media portal, called the Agent Media Portal. The Agent Media Portal, (hosted at agentmedia.ccra.com), will provide CCRA’s extensive membership of preferred travel agency partners and industry suppliers a library of rich digital media, including professional quality videos, imagery, as well as tour guides, and training materials. Additionally, suppliers will be have access to asset management, marketing and most importantly added distribution networks, allowing them to extend their brand message and maximize their overall digital media investment via the CCRA portal.
CCRA’s TRUESites users will be a key beneficiary of the new technology as their websites will seamlessly integrate with this digital content, immediately providing agents with a more robust and content rich interface for their customers. “This is definitely a win-win for our preferred partners, whether you’re an agent or a supplier,” said Maggie Fischer, Chief Marketing Officer for CCRA. “Video has become a strategic (and required) element in travel marketing, and we are excited to make this important marketing resource available to our membership and especially to our TRUESites users.”
As an added benefit, RME will build individual media portals for CCRA’s respective chapter networks, providing greater flexibility for regional marketing and promotional efforts. “We highly value our partnership with CCRA and are happy to extend this technology solution and marketing tool to their local chapter network throughout the world,” said Kulin Strimbu, President and CEO of Rich Media Exchange. “It’s a smart solution that has incremental impact when used at a targeted and segmented level like CCRA is planning to do.”
CCRA is a diverse family of brands designed to facilitate commerce between travel professionals and industry suppliers. They provide innovative marketing programs, booking tools, call center solutions, education and training, association and even accreditation through the TRUE code.
The CCRA Agent Media Portal, (powered by Rich Media Exchange), is just another internal benefit made available to CCRA’s preferred network of travel agents who will enjoy complimentary access to the library. Designed to easily upload, host, store and organize a vast array of digital assets, including video, the portal boasts easy sharing capabilities, including convenient playlist-building features and strategic SEO retention via personalized coding and identification at the hosting level.
Based in Ft. Worth, Texas, CCRA Travel Commerce Network is a global hub for travel technology, marketing, accreditation and education. For over forty years, CCRA has connected travel professionals and suppliers with the products and services they need to drive revenue, relationships and brand recognition in the travel marketplace. From the TRUE accreditation and coding system to hotels, air, call center services and more, CCRA is truly where the travel industry connects. For more information, visit www.ccra.com.
Rich Media Exchange is a B2b digital content management and marketing company, specializing in video management, production, delivery and distribution. With over 2,500 videos and 600,000 images, RME owns the largest library of travel content available in the marketplace. Dedicated to simplifying the use of rich media for travel marketing, RME distributes to more than 1800 media outlets, over 5,000 travel agents and thousands of travel bloggers and influencers. Rich Media Exchange provides the visual content and platform for Tripwriters.com, a resource and networking tool designed specifically for travel bloggers and supported by global partner, Travel Massive. RME currently operates in the United States, with recent expansion to the UK and Western Europe. Learn more at www.richmediaexchange.com.
Rich Media Exchange